The automotive and mobility landscape continues to evolve at pace, driven by new environmental legislation, advances in vehicle technology, changing consumer expectations and increasing global competition. For vehicle rental companies, manufacturers and technology providers alike, these developments reinforce the importance of accurate vehicle data and consistent industry standards.
Euro 7 – The Next Stage of Vehicle Regulation
The introduction of Euro 7 marks one of the most significant regulatory developments in recent years. The regulation is expected to apply to new vehicle types from 29 November 2026, with all newly registered passenger cars required to comply from September 2027.
Unlike previous emissions standards, Euro 7 extends beyond exhaust emissions. It introduces enhanced on-board monitoring requirements, battery durability standards for electric vehicles, and, for the first time, limits on non-exhaust emissions such as tyre and brake particulate matter. There are also proposals affecting emissions compliance for older vehicles over ten years of age.
These changes will place greater emphasis on detailed vehicle information throughout the vehicle lifecycle and further increase the importance of reliable, standardised vehicle data across booking, fleet management and reporting systems.
Electric Vehicles Continue to Mature
Electric vehicles are entering a new phase of market development. Rather than focusing solely on premium models, manufacturers are increasingly introducing more affordable electric vehicles designed for mainstream consumers and rental fleets. Models such as the Fiat 500 Electric demonstrate how lower-cost EVs can meet legislative requirements while making electric mobility accessible to a wider audience. Europe and the UK has seen a growth in the EV market in part thanks to risen fuel costs and more affordable models.
As EV adoption grows, accurate information relating to battery range, charging capability and vehicle specifications becomes increasingly important for both fleet operators and customers making informed booking decisions.
ACRISS continues to support electrification in the rental market with added content and agreed standards.
New Manufacturers Strengthen Competition
Chinese vehicle manufacturers continue to expand their presence across European markets, offering highly specified vehicles at competitive prices. Brands such as Jaecoo are attracting attention by delivering extensive technology and comfort features as standard.
While value for money is driving increased market interest, brand recognition and customer confidence remain important considerations, particularly within the rental sector where vehicle familiarity often influences booking decisions. As these manufacturers establish themselves, rental fleets are expected to become increasingly diverse, highlighting the need for consistent vehicle classification across all brands.
The automotive industry is undergoing a fundamental shift as vehicles increasingly become Software-Defined Vehicles (SDVs). Rather than relying solely on hardware to deliver features and functionality, SDVs use software to control, enhance and continuously improve many aspects of the driving experience.
Autonomous Vehicles – Progress Continues at a Measured Pace
Although widespread deployment of highly automated vehicles has progressed more slowly than originally anticipated, development continues and focused on higher levels of automation for future mobility services, while today's market continues to prioritise advanced driver assistance systems that deliver immediate safety and convenience benefits and many manufacturers have reduced investment in Level 3 autonomous driving programmes as commercial demand has proved slower than originally anticipated.
The rental sector is unlikely to experience an immediate transition to fully autonomous fleets. Instead, automation will be introduced gradually as increasingly sophisticated driver assistance technologies become standard equipment.
This phased evolution gives the industry time to establish common standards that enable autonomous capabilities to be described consistently as higher levels of vehicle automation become commercially available.
ACRISS remains prepared for this future autonomous mobility solution with new coding for Level 3 to 5 of the SAE International standards though at this stage these are not yet being used in the market.